01
Connect
Instagram carries the conversation into Chatout while Shopify stays authoritative for changing commerce facts.
Chatout brings your customer conversations, commerce data and AI sales agent together — helping shoppers move from questions to checkout.
The missed-sale problem
Product questions, policy questions, delivery questions and checkout intent are already arriving in your Instagram inbox. The challenge is responding while the buyer is still interested.
Chatout
Conversation intelligence
Understanding incoming DMs
Ready for the right next action
Priya
Instagram DM · now
Do you have the Core Gym Tee in black, size M?
Rahul
Instagram DM · now
What is the return policy if the size doesn't fit?
Aisha
Instagram DM · now
Show me something under ₹1,500 for the gym.
Kabir
Instagram DM · now
Can this arrive before Friday?
Meera
Instagram DM · now
I want the blue one. Can you send checkout?
Different questions.One organized sales context.
01
Instagram carries the conversation into Chatout while Shopify stays authoritative for changing commerce facts.
02
Chatout identifies what the shopper wants before asking trusted commerce data for the facts it needs.
Intent
Availability
Product
Core Gym Tee
Variant
Black / M
State
Product interest
Shopify verified
₹1,299 · Black / M · Available
03
Verified commerce data becomes a useful reply, followed by merchant checkout when the shopper is ready.
Merchant checkout
Core Gym Tee · Black / M →
Watch one Instagram question move through Chatout, trusted commerce data and merchant checkout.
Connect
Conversation + commerce source
Understand
Intent + verified facts
Convert
Useful reply + checkout
Connected
Conversation + authoritative commerce
Chatout understands the request
Interpret first. Check facts second.
Intent
Product availability
Product
Core Gym Tee
Variant
Black / M
State
Product interest
Shopify verified
₹1,299 · Black / M · Available
@wildthread.studio
Instagram conversation
Merchant checkout
Core Gym Tee · Black / M
Continue on the merchant's store
Trusted commerce data
Chatout understands what the customer wants, then checks the connected commerce source before using changing facts like price, stock or variant availability in a reply.
Chatout can understand the question. Changing commerce facts still come from the connected store.
01 · Understand
Product availability request
02 · Check source
Shopify catalog lookup
Price · inventory · variant availability
03 · Verify
Authoritative commerce facts
Price
₹1,299
Stock
Available
Variant
Black / M
Price, stock and variant availability remain server-authoritative.
@wildthread.studio
Instagram conversation
Chatout understood
Checking Shopify
Price · inventory · variant
Verified commerce facts
Price
₹1,299
Stock
Available
Variant
Black / M
Accurate by design
Chatout does not invent price, stock or variant availability.
Understand with AI. Verify changing commerce facts with the connected store.
No guessed price · stock · variant
Contextual follow-up
Chatout can recover stalled buying conversations, but a scheduled follow-up is never an automatic permission to send. The system checks conversation state, merchant controls and messaging eligibility first.
Chatout waits for the configured follow-up time, checks whether another message is still appropriate, and only then decides whether to send.
Checkout sent
Merchant checkout was shared with the buyer.
Buyer becomes silent
No new reply arrives before the configured follow-up time.
Eligibility rechecked
Conversation, platform and merchant controls are evaluated again.
Useful follow-up
Only a relevant, contextual message is sent.
A scheduled follow-up is not a guaranteed send. Guards are checked again at delivery time.
Before Chatout follows up
Eligibility is checked when the follow-up becomes due — not just when it was scheduled.
Core Gym Tee · Black / M
Merchant checkout shared
Last customer intent
“Great, send me the link.”
Customer has not replied
Conversation is still eligible
Messaging is still allowed
No human takeover
Customer has not opted out
Follow-up limit not reached
Another message still adds value
Follow-up decision
Another message adds value because the buyer showed checkout intent and has not replied since the checkout handoff.
Chatout follow-up
Context preserved
Scheduled does not mean automatic. Eligibility is checked again before send.
Contextual · Guarded · Limited
Human + AI
Chatout can handle routine product conversations while merchants stay able to inspect context, pause automation and take over difficult moments.
Boundary detected
The customer asks for a delivery promise Chatout cannot verify.
AI pauses
Chatout pauses instead of making an unsupported promise.
Merchant decides
The merchant chooses whether to take over.
Chatout Inbox
Live contextInstagram conversations
Priya
Instagram · @priya.wears
Automation boundary
Delivery promise cannot be verified
Chatout does not have an authoritative delivery promise for Friday, so it will not invent one.
Automated reply paused
A merchant should review the request before any delivery commitment is sent.
Chatout can identify when automation should stop.
Merchant decides when human takeover begins.
Merchant-controlled availability
Choose when Chatout is allowed to automate customer conversations. Keep it available 24/7, follow workspace business hours, enable it manually or switch to human-only mode.
Merchant control
Automation follows workspace-level availability. A merchant can keep Chatout always active, schedule business hours, enable it manually or pause it completely.
Current availability
Automation runs only inside the workspace schedule and timezone.
Workspace timezone
Asia/Kolkata
Example weekly schedule
Business hours
Availability never overrides
Availability controls automated actions, not message ingestion.
Instagram messages remain visible to the merchant.
Inside Chatout
See conversations, trusted product data, business knowledge, follow-ups, analytics and workspace controls in one operating surface.
Chatout workspace
Customer conversations with AI context and merchant controls.
Conversations
Priya
Can it arrive before Friday?
Needs human
Rahul
Do you have this in XL?
Product interest
Aisha
Send checkout for the blue one
Checkout intent
Priya
Instagram · @priya.wears
Human confirmation required
Chatout has no authoritative delivery promise for Friday.
AI Context
Intent
Delivery question
Product
Core Gym Tee
Variant
Black / M
State
Needs confirmation
One workspace for conversations, trusted commerce data and automation.
Merchant stays in control.
Setup
Chatout keeps activation deliberate. Connect the customer channel and commerce source, add business guidance, test the agent with your own data and decide when automation should start.
Example activation journey
From connected accounts to a tested sales agent
Step 1 of 5
Chatout receives eligible Instagram conversations through the connected business account.
What Chatout verifies
Step outcome
Customer channel connected
Controlled activation
Connecting accounts does not automatically turn on customer replies.
Connect → configure → test → merchant goes live
Integrations
Instagram carries the conversation. Shopify provides the changing commerce facts used for the primary launch flow.
The customer channel for product questions, buying intent and sales conversations.
The primary commerce source for products, variants, price, inventory and checkout.
Trust by design
Chatout does not need to become your payment gateway or invent business facts. It connects the conversation to merchant-owned systems and keeps the merchant in control.
Connect Instagram and your store, test Chatout with your own business data and decide when the AI should start helping.